The 28th April marked a very important date for all the beauty professionals worldwide: COSMOPROF has finally returned and opened the door to thousands of people coming from all around the globe.
A unique opportunity to find out more about the new beauty trends, innovation and to live first hand an immersive experience in the beauty universe. As you all know, at Italwax, we love to attend exhibition and to meet new and existing customers at these events. We were present in 2 different pavillions: booth C82 pav. 26 & booth A5 pav. 36.
For those of you who were not able to visit the exhibition or missed the opportunity to come & see us, here’s a recap of some the news from Italwax for 2022:
- Hot film wax Pour Homme – Barber Edition: a brand new metallic teal blue synthetic hot film wax perfect for man face depilation procedures. Effective yet delicate, it traps and remove even the shortest har without breakage. A true game changer for beauty salon and barber shops.
- Rebranding of the tradizional Hot film wax Pour Homme: Makeover of the traditional formula. From time to time we all need a change, right? 😜
- Glowax Kit- Corner & Selfie Wall: The all-in one kit for home depilation procedures: Italwax Solo Glowax Kit. A unique opportunity to try the amazing Cherry Pink hot film wax first hand and to take a selfie in the most instagrammed spot of the whole exhibition (you said that!!😍). #timetoglowax
We would like to thank the whole Italwax team for the commitment and everyone who passed by! See you at Cosmoprof 2023!