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Italwax Miraveda is unveiling a new look, designed further to highlight the sensory identity of Italwax’s skincare line.
The Miraveda collection is evolving with new names, a refreshed visual identity, and even more pleasant textures, while staying true to its essence: offering a beauty ritual that combines skincare, comfort, and sensory pleasure.
The line includes scrubs and hydrating lotions designed to turn everyday skincare into a moment of well-being, thanks to indulgent fragrances, vibrant colours, and formulas that respect the skin’s natural balance.
Made with high-quality natural exfoliating ingredients and nourishing oils, Miraveda offers an experience that is both effective and pleasurable, leaving the skin soft, radiant, and beautifully cared for over time.
With the rebrand comes the new product names across the line:
Tropic becomes Tropical Vibes
Citrus becomes Citrus Bloom
Almond becomes Almond Dream
Sea Scrub becomes Ocean Kiss
Each reference in the Miraveda line expresses its own unique personality, turning skincare into a distinctive sensory experience.
Ocean Kiss evokes the regenerating freshness of the ocean, offering a clean, revitalising sensation that leaves the skin feeling refreshed and renewed.
Format: 200ml/400ml Scrub – 250ml Lotion.
Citrus Bloom captures the bright, energising character of citrus notes, transforming every application into a vibrant ritual that awakens the senses and leaves the skin feeling fresh and radiant.
Format: 200ml/400ml Scrub – 250ml Lotion.
Tropical Vibes recalls the warmth of exotic destinations, with a relaxing and enveloping mood that turns body care into a true escape.
Format: 200ml/400ml Scrub – 250ml Lotion.
Almond Dream, with its soft and velvety sweetness, creates a comforting experience that envelops the skin in nourishment, softness, and well-being.
Format: 200ml/400ml Scrub – 250ml Lotion.
Each scrub is paired with its matching hydrating lotion, designed to complete the ritual and complete the fragrance experience on the skin. Among the new additions to the range, the new Ocean Kiss Lotion now completes the Ocean Kiss ritual.
Most of the scrubs in the line feature an oil-based texture and are designed for the body, while Tropical Vibes stands out with its water-based texture, ideal for the body and also suitable for the face. New image, new energy, same Miraveda soul.