NEWS

OUR MOST-LOVED LIVE WEBINARS, NOW PRE-RECORDED

Discover some of our most-loved live webinars, now available in a new pre-recorded webinar format that allows you to watch them at the time that works best for you. Designed [...]

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ITALWAX @ BEAUTY ISTANBUL

Beauty Istanbul ha rappresentato un importante primo passo per Italwax in Turchia. Per la prima volta abbiamo presentato le nostre cere professionali in uno degli eventi beauty più importanti della [...]

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MIRAVEDA. NEW LOOK, SAME SOUL!

Italwax Miraveda is unveiling a new look, designed further to highlight the sensory identity of Italwax’s skincare line. The Miraveda collection is evolving with new names, a refreshed visual identity, [...]

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ITALWAX VIBES @ COSMOPROF BOLOGNA!

Another intense edition of Cosmoprof Bologna has come to an end, and once again we would like to thank everyone who visited our stand. Clients, distributors, beauty centres, beauticians, partners, [...]

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SEE YOU AT COSMOPROF BOLOGNA!

Italwax is pleased to confirm its presence at Cosmoprof Bologna 2026. We look forward to welcoming you from March 26 to 29 to meet the team, discover what’s new, and [...]

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ITALWAX CLASSIC LINE REBRANDING

Dear Client, We would like to inform you that starting from January, the Italwax Classic Line Rebranding has officially begun. This update is part of our continuous effort to keep [...]

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AFTER SUGARING🍯WHAT’S NEW?

A SMALL FRAGRANCE CHANGE DESIGNED TO ELEVATE THE FULL SUGARING ROUTINE. Starting today, after-sugaring treatment Citrus Water is being replaced by after-sugaring treatment Cinnamon Water. This update comes from listening closely [...]

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THE WINTER COLLECTION IS BACK!

Three Brazilian waxes with a touch of magic! We are delighted to announce the return of the beloved Italwax Winter Collection, a limited edition celebrating all the magic and beauty [...]

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PROFESSIONAL BEAUTY INDIA MUMBAI

October has started with great energy, and we’re truly grateful for the incredible experience at Professional Beauty India, Mumbai! The event was filled with inspiring professionals, engaging conversations, and an [...]

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ITALWAX AUTUMN FAIRS

🇮🇹 Join us at the most important beauty events of the season and experience the Italwax world — quality, innovation, and Italian excellence. 🇮🇹 STEP INTO THE ITALWAX EXPERIENCE: 💛 [...]

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NEW FREE LIVE WEBINARS

Join the free Italwax webinars and discover professional waxing techniques, film wax benefits, intimate waxing tips, and the latest spa depilation trends. Reserve your spot today!

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CONNECT TO THE NEW ITALWAX YOUTUBE CHANNEL

We’re excited to share that the official Italwax YouTube channel has a new home! www.youtube.com/@italwax_official Follow us to stay updated with our latest videos, and a fresh wave of exclusive [...]

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NEW FACE WAXING TREATMENTS

The Italwax “Face Waxing” Experience A beauty ritual for Beauty Salons and Barber Shops Italwax expands its range of professional products with two new targeted solutions for face waxing treatments: [...]

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ITALWAX HELP LINE

  DISCOVER THE NEW “HELP LINE” BY ITALWAX A beauty ritual that begins with skincare. Italwax introduces HELP LINE, the new professional skincare line designed to transform every waxing treatment [...]

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ITALWAX COSMOPROF 2025: MANY NEW CONNECTIONS

✨ ITALWAX COSMOPROF 2025: AN UNFORGETTABLE EVENT ✨ From March 20 to 23, at HALL 29 STAND D36-E37 and HALL 35N STAND A1, we experienced an extraordinary Cosmoprof 2025 together [...]

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DIVE INTO ITALWAX WITH OUR NEW COMPANY VIDEO!

✨ Discover Italwax, a journey into the heart of our Made in Italy Excellence We’re thrilled to present our new corporate video—a dynamic and engaging story that reveals the true [...]

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ARE YOU READY FOR COSMOPROF 2025?

✨ The countdown 🚀 to Cosmoprof 2025 has begun! ✨ We’re thrilled to invite you to join us at Cosmo Beauty Salon and Hair&Nails in Bologna, from March 20th to [...]

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2025 STARTS WITH EXCLUSIVE “TRAIN THE TRAINERS” EVENTS

Italwax Kicks Off 2025 with Exclusive “Train the Trainers” Events January has been a month of growth and innovation for Italwax, as we proudly hosted two major Train the Trainers [...]

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2025 FREE NEW WEBINARS ONLINE

Don’t miss the opportunity to join our free live webinars to learn everything (and more!) about Italwax. No matter whether you are an expert or a beginner, you’ll have the [...]

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COME TO VISIT US @COSMOPROF MUMBAI!

We are thrilled to announce that for the first time, Italwax will be attending COSMOPROF MUMBAI 2024! Don’t miss the opportunity to meet us and explore our extensive range of [...]

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ITALWAX WINTER COLLECTION LIMITED EDITION KIT

We are pleased to present our first limited edition product: The Italwax Winter Collection. An exclusive box containing 3 new special Brazilian waxes created to celebrate winter and awaken the [...]

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ITALWAX ON VOGUE!

We’re thrilled to share with you an exciting news: ITALWAX WAS FEATURED ON VOGUE TAIWAN’S OCTOBER ISSUE! An amazing article about our VANIRA SPA WAXING LINE and the numerous benefits [...]

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ITALWAX EXHIBITIONS AROUND THE GLOBE

October was such a full month of events for the beauty sector and of course ITALWAX WAS THERE TO MAKE THE MAGIC HAPPEN!  If you came to visit we want [...]

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NEW FREE WEBINARS AVAILABLE

Don’t miss the opportunity to join our free live webinars to learn everything (and more!) about Italwax.No matter whether you are an expert or a beginner, you’ll have the opportunity [...]

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THE MOST AMAZING SUMMER ROUTINE

Most of the time we don’t think about it, but what makes a difference to long-term hair removal results is skincare. The more nourished and exfoliated your skin, the longer [...]

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VANIRA SPA WAXING EXPERIENCE

Aromatic SPA waxing with Italwax Vanira is an innovative hair removal method that offers a luxurious, comprehensive skin care experience. The Italwax Vanira Aromatic SPA line includes both hot film [...]

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ITALWAX DAY IN KOSOVO!

We wrapped up May 2024 with an exciting Italwax Day in Kosovo, hosted by our Official Partner VLORA’S WAX STUDIO Pristina! The event kicked off with an introduction to the [...]

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COSMOPROF 2024, NEW WAX, NEW LOOK!✨

This year, Italwax proudly introduced its newest Top Line wax Emerald. At Cosmoprof we lived four days of pure magic as beauticians and beauty operators gathered to meet the Italwax [...]

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TRAINING TIME @ ITALWAX!

January started with an exciting journey into the art of Sugar Paste and Hot Film Wax techniques during two intensive training sessions in Italy! In collaboration with Italwax France and [...]

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ITALWAX @ BEAUTY FORUM MUNICH 2023!

We had a fantastic time in Munich on the 28th and 29th of October at Beauty Forum 2023. Our team was thrilled to reconnect with our esteemed beauty partner, Maxx [...]

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ITALWAX WAXES CONQUER THE CZECH MARKET

Exciting News: Italwax Brand Shines in Prague! We’re thrilled to announce that Italwax, your favourite depilatory brand, had a fantastic debut in the Czechoslovak market at the FOR BEAUTY trade [...]

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ITALWAX DAY IN MACEDONIA

A Beauty Revolution. We’re excited to share the highlights of our recent Italwax Day in Macedonia, a true celebration of beauty and innovation. Hosted by our esteemed partner, Laguna, this [...]

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ITALWAX @ BEAUTY FORUM WARSAW 2023!

On September 9th and 10th, our dedicated team embarked on a journey to Warsaw for the prestigious Beauty Forum 2023. The experience was fantastic as we reconnected with our esteemed [...]

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ITALWAX TOP LINE ARGAN

The latest addition to the TOP LINE collection. We are thrilled to announce our brand-new fluorescent yellow wax with a gel consistency enriched with the delicate aroma of Argan oil. [...]

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ITALWAX @ COSMOBEAUTY EXPO BUCHAREST 2023!

We are featuring the last exhibition before summer, “Cosmobeauty Expo 2023”, which took place in Romania on June 23 – 25 in the charming and romantic city of Bucharest, welcoming [...]

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ITALWAX SOLO: THE PERFECT WAX FOR EVERY MOOD!

Delicate lilac hot film wax enriched with a pleasant orchid fragrance. Intense gold hot film wax extremely flexible and elastic. Semi-transparent sparkly film wax perfect to wax even the most [...]

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FIRST ITALWAX DAY IN MONTENEGRO!

We open June 2023 with an exciting Italwax Day: THE FIRST IN MONTENEGRO! The day included an introductory part about the Italwax brand and distribution, a full presentation of the [...]

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ITALWAX @ COSMETISTA EXPO CASABLANCA 2023!

The “Cosmetista Expo 2023” took place in Morocco from May 27 to 30, in the charming and fascinating spot of Casablanca, welcoming beauty experts from different cities and countries. Our [...]

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ITALWAX WAXES CONQUER THE JAPANESE MARKET

Another first time for the Italwax brand, which was introduced to the Japanese market during the Beautyworld Tokyo Exhibition held May 15-17, 2023. There was great interest in the wide [...]

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ITALWAX WAXES CONQUER THE SOUTH KOREAN MARKET

Thanks to the amazing efforts of our official partner PBS KOREA Italwax brand was introduced to South Korean beauticians during Nailexpo beauty show held last April in Daejeon. Great stand [...]

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INTRODUCING ITALWAX VANIRA: NEW NAME, SAME WAX!💜

Sometimes you just need a little restyling!💜 We’re glad to announce that starting from April 2023 the well-known Italwax Nirvana line changes its name into ITALWAX VANIRA. We are in [...]

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COSMOPROF 2023, IT WAS SPECIAL!✨

Every year in March Bologna opens its doors to millions of beauty savvy from all over the world. Cosmoprof Worldwide is the place to be for whoever is keen to [...]

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ITALWAX LLC CONQUERS IECS IN NEW YORK!🗽

March is such a special month for us at Italwax!😍 Our amazing team from Italwax LLC travelled all the way from Miami to New York to attend the International Esthetics, [...]

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FIRST ITALWAX DAY IN BUCHAREST!

Let’s wrap February 2023 with an exciting Italwax Day: THE FIRST IN BUCHAREST! If you follow us on social media you know we hosted the very first Romanian Italwax event [...]

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VERY SPECIAL GUESTS @ ITALWAX HQ!

This week we had the big pleasure to welcome our partners from Prakritik Enterprises (India) at our Head Quarters in Milan! A full day of meetings with our key staff sharing [...]

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ITALWAX WAXING CLASS FOR PAUL MITCHELL STUDENTS BY KELLY MICHELLE!

On the 24/1 Kelly Whillock (@kellymichellewaxing), one of our most talented trainers in the United States, hosted a waxing training class for Paul Mitchell students. A unique opportunity to learn [...]

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SUGARING TECHNIQUE TRAINING DAY AT THE ITALWAX ACADEMY!🍭

On the 30th January we had the huge pleasure to welcome our partners and dear friends from Monai Belgium for an interesting Sugaring Technique Training Day hosted by our sugaring [...]

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FIRST ITALWAX DAY IN ROMANIA!

On the 23rd January our partners from V-Silentium hosted the very first Italwax event for Romania! It was such an amazing opportunity to meet in person with a keen group [...]

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NEW WEBINAR AVAILABLE: Brazilian or Hollywood? A guide to intimate waxing.

Stay always up to date with the latest news from Italwax! Our Training team worked really hard on creating a brand new webinar which will help you understanding all the [...]

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ITALWAX @ BEAUTY EXPO SOUSSE 2022!🧖🏻‍♀️

On the 3-6 November the international Beauty Expo Sousse took place in Tunisia, welcoming beauty experts from different cities and countries. Our friends and partners from Beauty AR Chex Amir [...]

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